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Morten Thorsrud to lead If P&C's BA Private

Morten Thorsrud, 41, has been nominated as the new Head of Business Area Private of If P&C Insurance Holding Ltd. as of 1 January 2013. He has been Head of Business Area Industrial in If P&C since 2005. He will continue as a member of the Group Executive Committee in Sampo Group and no changes will take place in the composition of the Group Executive Committee.

At the same Niclas Ward has been nominated as the new Head of Business Area Industrial in If P&C as of 1 January 2013. He is currently working in If P&C's Business Area Commercial.

If P&C Insurance Holding Ltd., a holding company for If P&C insurance group, is wholly owned by Sampo plc.

SAMPO PLC

Jarmo Salonen
Head of Investor Relations and Group Communications
tel. +358 10 516 0030

Distribution:
NASDAQ OMX Helsinki
The principal media
Financial Supervisory Authority
www.sampo.com

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