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Sampo's Annual Report and corporate video receive international Red Dot Awards

Sampo Group's Online Annual Report 2012 and Sampo's video '25 Years as a Listed Company' have been granted the international Red Dot Communication Design 2013 Awards. Sampo's was the only online annual report to be awarded.

The winners were announced on 18 October in Berlin at the Red Dot Communication Design 2013 Exhibition and on Red Dot's website: http://red-dot.de/cd/.

The 'Red Dot Award: Communication Design' is an international competition that has been evaluating visual execution in communication since 1993. This year, the international jury assessed more than 6,800 entries from 49 countries. The evaluation criteria included originality and emotional quality, effective target group reach, interface and aesthetics and recognition value and social relevance.

The look of Sampo's Annual Report was designed by Mikko Mannelin/YellowBlack. Other co-operation partners in Sampo's Annual Report project were the communication and public relations consultancy Miltton, the digital media agency Crasman, and photographer Juha Törmälä. Anima Boutique and YellowBlack collaborated on the video production.

"The online version offers diverse opportunities to present the contents of the report and makes it possible to reach target groups all over the world almost simultaneously. To date, Sampo's Annual Report 2012 has been read in 90 countries," says Project Manager Päivi Walldén of Sampo.

ProCom, the Finnish Association of Communications Professionals, earlier this year named Sampo's Annual Report 2012 as the best of the year among listed companies.

Sampo's Annual Report and corporate video are available at ar2012.sampo.com.

SAMPO PLC
Investor Relations and Group Communications

For more information, please contact:

Päivi Walldén
Communications Manager
Sampo plc
tel. +358 10 516 0049

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