Sampo's interim report will be published on 4 November 2009

Sampo Group will publish Interim Report for January–September 2009 on 4 November 2009 between 9:30 am and 10:00 am. The Interim Report and additional financial material will be available on the Internet at www.sampo.com/ir.

Sampo will arrange an English-language telephone conference for investors and analysts the same day at 4:00 pm Finnish time (2:00 pm UK time). Group CEO and President Kari Stadigh, Group CFO Peter Johansson, Head of P&C Insurance Torbjörn Magnusson and Head of IR and Group Communications Jarmo Salonen will attend the conference. To participate in the conference call, please call +44 207 162 0025 (Europe) or +1 334 323 6201 (USA). Password: Sampo.

The conference can also be followed from a direct transmission on the Internet, at www.sampo.com/ir. A recorded version will later be
available at the same address.


SAMPO PLC
Investor Relations and Group Communications


Distribution:
NASDAQ OMX Helsinki
The principal media
Financial Supervisory Authority
www.sampo.com