Sampo's interim report will be published on 5 May 2011

Sampo Group will publish an interim report for January - March 2011 on 5 May 2011 between 9.30 am and 10.00 am. The interim report, CEO's video interview and supplementary financial information will be available on the Internet at www.sampo.com/result.

Sampo will arrange a telephone conference for investors and analysts at 4 pm Finnish time (2 pm UK time).  The conference call is held in English. Please call tel. +44 207 162 0125 (Europe) or +1 334 323 6203 (North America). Please be ready to state the conference ID '893213', the conference title 'Sampo plc 2011/Q1 release' and the password 'SAMPO'.

Group CEO and President Kari Stadigh, Group CFO Peter Johansson, Head of P&C insurance Torbjörn Magnusson and Head of IR and Group Communications Jarmo Salonen will attend the telephone conference.

The conference can also be followed from a direct transmission on the Internet, at www.sampo.com/result. A recorded version will later be available at the same address.

SAMPO PLC

Investor Relations and Group Communications

Distribution:

NASDAQ OMX Helsinki
The principal media
Financial Supervisory Authority
www.sampo.com