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Stakeholder Engagement


Stakeholder engagement helps the Sampo Group companies to proactively consider the needs and wishes of their stakeholders. By focusing on stakeholder engagement and dialogue, the Group companies can mitigate potential risks, including uncertainty and dissatisfaction of its key stakeholder groups. Stakeholder engagement can help the Sampo Group companies foster their reputation, trust, and buy-in for the companies’ key initiatives.

In addition, the Group companies consider stakeholder engagement and dialogue as a valuable source of information. The different stakeholders are experts in their own fields and can offer knowledge and expertise for the purposes of the Group. When relevant, the Group companies can also offer their time and expertise to support the stakeholders.

Group-level approach

Sampo Group’s primary stakeholder groups are investors, customers, employees, suppliers and other business partners, and local communities. Each primary stakeholder group has several subcategories.

The Group companies engage with their stakeholders on multiple topics. The intention is to engage in activities and dialogue that are best aligned with the purposes of each individual Group company and its stakeholders. The Sampo Group companies seek to ensure meaningful engagement with stakeholders, for example, by identifying relevant stakeholders, ensuring continuous and regular communication, and providing multiple forums for dialogue.  

Group goals and ambitions

The purpose of stakeholder engagement is to build trust between the Group companies and their stakeholders and to seek common benefits. 

Stakeholder engagement and dialogue, Sampo Group

Stakeholder group Forum for dialogue and frequency of discussions Examples of discussion topics

Investors: current and potential shareholders and debt investors

  • Annual General Meeting (AGM) (annual)
  • Capital Markets Day (CMD) (annual)
  • Roadshows (quarterly)
  • Seminars (quarterly)
  • Virtual and face-to-face meetings (weekly)

  • Financial performance
  • Strategy
  • Regulatory development
  • Climate targets
  • Executive remuneration
  • Ambition in sustainability
  • Regular customer contact points, e.g. website, chat, contact centre (24/7 or daily)
  • Customer feedback channels (24/7)
  • Customer satisfaction surveys (24/7 or daily)
  • Virtual and face-to-face meetings (daily)
  • Consumer ombudsman (daily)
  • Events (varying)
  • Company publications, e.g. magazines (varying)
  • Product and service quality
  • Loss prevention and claims handling
  • Ambition in sustainability
  • Market situation in general
  • Responsibile investment
  • Personal risk insurance
  • Reward and compensation services and products
  • Employee engagement surveys (bi-annual or annual)
  • Performance appraisals and dialogue with leaders (varying)
  • Work environment councils (varying)
  • Meetings with union and employee representatives (varying)
  • Employee representation and consultation forums (varying)
  • Employee roadshows (on a needs basis)
  • Social events (varying)
  • Financial performance
  • Non-discrimination
  • Diversity and inclusion
  • Change in Group structure
  • Personnel surveys
  • Performance and development plans

Suppliers and other business partners, e.g. analysts and rating agencies

  • Virtual and face-to-face meetings (daily)
  • Events (varying)
  • Company publications, e.g. magazines (varying)
  • Financial performance
  • Supply chain management, e.g. targets, performance
  • Change in Group structure
  • Future plans
  • Products and services
Local communities, e.g. regulators, supervisors, industry associations, educational institutions, NGOs, general public, and the media
  • Virtual and face-to-face meetings (weekly)
  • Events (varying)
  • Company publications, e.g. magazines (varying)
  • Financial performance
  • Regulatory development
  • Ambition in sustainability
  • Climate change
  • Responsible investment
  • Rewards and responsible remuneration



The strategic foundation of If’s sustainability work is built on three commitments: Commitment to customers, Commitment to employees, and Commitment to society. In the context of stakeholder engagement, If’s commitment to society means that it engages in collaborative projects that advance the UN SDGs; contributes its expertise in risk management to building a more resilient society; and supports the transformation to a low-carbon society by partnering with other stakeholders. The company also takes part in public debate on relevant topics, such as climate change, traffic safety, and health, and conducts continual dialogue with policymakers. 


Topdanmark has three strategic sustainability themes: Health and well-being in everyday life, Green transformation, and Responsible foundation. In the context of stakeholder engagement, this means that Topdanmark engages in collaborative projects that advance the three themes. The company also links its activities to the UN SDGs and the UN Global Compact principles.  

The overall objective of Topdanmark’s stakeholder engagement work is to contribute to a more sustainable society. The company aims to do that by participating in relevant projects and partnerships. In addition, Topdanmark takes part in working groups of the industry association, Insurance & Pension Denmark, to share knowledge and experiences regarding loss prevention, education, health and safety, and risk management, among other things. 


Hastings’ ESG strategy is based on four key focus areas: Operating responsibly, Valuing colleagues and customers, Supporting communities, and Reducing environmental impact. The company works with a variety of internal and external stakeholders to support and progress the four areas. In addition, Hastings aims to ensure that stakeholder engagement activities positively contribute the UN SDGs. 


Mandatum has three sustainability themes: responsible investment, promoting responsible personnel practices in working life, and implementing them in Mandatum’s own work community. All this is also reflected in Mandatum’s stakeholder engagement.  

Mandatum’s stakeholder engagement approach is to listen to, collaborate with, and inform relevant stakeholders. At Mandatum, stakeholder engagement is decentralised, and therefore each business or function has responsibilities in this area. Ongoing dialogue with stakeholders helps Mandatum to find out what stakeholders consider important and what is expected of Mandatum as a company, as well as to find appropriate solutions and create positive change. 

Updated 2 Mar 2023