People and communities

Sampo Group complies with all applicable human rights, labour rights, and employment legislation. The Sampo Group Code of Conduct, together with company-specific policies and guidelines, addresses the relationship that the Group upholds with its employees, customers, and other stakeholders.

Employees and their contributions are the Group’s most important source of competitive advantage. Insurance products and services can be copied, but copying the company culture and the attitude, competence, and engagement of employees is much harder. Sampo Group strives to create an engaging work environment that fosters creativity, innovation, and wellbeing, promotes diversity, equity and inclusion (DEI), and encourages employees on their career paths, thereby generating positive social impact. When employees feel like they belong to an organisation, they are more likely to stay longer.

Sampo Group strives to act in the best interest of its customers, offering products and services that customers need and want. Employees are the most important resource for ensuring that the Group’s customers receive the best service in every situation. Dedicated employees create results by delivering first-class customer experiences daily. For this reason, investing in personnel practices and an empowering work environment not only reflects Sampo Group’s values but also makes good business sense. In addition, the Group considers the impact of its sales and marketing practices on its customers and other relevant stakeholders.

Sampo Group wants to make a positive contribution to the communities in which it conducts business. The Group engages with its stakeholders on multiple topics and, when possible, offers support, for example, by sharing its expertise or time. The aim of stakeholder engagement is to build trust between the company and its stakeholders and to seek common benefits.