Strategy

In the Nordics, Sampo has a market share of approximately 20 per cent across the region. Sampo leverages its regional scale, digital capabilities, and unique underwriting culture to attain competitive advantages that allow it to create a superior customer proposition.

The integrated pan-Nordic operating platform that is built within the group plays a key role in Sampo’s Nordic P&C insurance strategy. Through its strong customer brands, Sampo offers a full range of P&C insurance solutions and services to a broad customer base, from private individuals to large corporate customers.

In the UK, Sampo is one of the leading P&C insurers in digital motor insurance and a challenger in a fast-growing digital home insurance. Sampo aims to grow by leveraging its strong competitive position and by further developing this through investments in technology and other operational capabilities. Navigating the volatile UK insurance market is supported by Sampo’s long-term mindset as short-term fluctuations often present strategic challenges for less diversified groups.

Disciplined capital management is essential to value creation. Hence, Sampo is committed to operating with a strong but efficient balance sheet, calibrated to reflect the Group’s risk exposures. Ongoing surplus capital generation is returned to shareholders mainly through the regular dividend that can be complemented with additional capital returns through buybacks and/or extra dividends Sampo finds itself in an excess capital position. Sampo’s M&A appetite is limited to bolt-on acquisitions in its existing markets.