Why invest in Sampo?

Sampo Group is the leading P&C insurer in the Nordic region, and the only insurer to offer services across all Nordic countries, customer segments and products. The Group is also a major operator in the growing digital P&C insurance market in the UK.

Sampo has been listed on the Helsinki stock exchange since 1988 and is nowadays one of the most valuable companies on Nasdaq Helsinki. Sampo is also dual listed on Nasdaq Stockholm through Swedish Depositary Receipts (SDRs).

Market leader in the Nordic P&C

Sampo is the only pan-Nordic P&C insurer with a leading position in all customer segments through its strong and well-known brands If and Topdanmark. In total, we have around 4 million customers in the Nordics, with focus on private individuals and SMEs.

Being the largest and most diversified operator enables superior scale and cost efficiency, ultimately supporting enhanced risk management and low earnings volatility.

Sampo Group's Nordic P&C operations

Country Market position Gross written premiums, EURbn
Sweden #2 1.8
Denmark #2 1.9
Norway #2 1.7
Finland #3 1.1
Total Nordics #1 6.6

Unique operational capabilities

Sampo is the only Nordic P&C insurance operator to have a pan-Nordic operating platform, which has enabled it to build a leading digital offering across the region. Within motor insurance, Sampo is a clear market leader in the Nordics with best-in-class partnership network with OEMs and car dealerships. Our digital capabilities and wide partner network not only enable better customer experience but also create scale benefits and attractive growth opportunities in selected areas.

Distribution mix
If P&C

Chart: Distribution mix, If P&C

New digital sales, EURm
If P&C, Business area Private

Chart: New digital sales, If P&C, Business area Private

UK growth potential

In addition to the stable and consolidated Nordic P&C market, Sampo operates in the digital UK motor and home insurance markets. Hastings, our UK P&C subsidiary, is ideally positioned to compete in these markets due to its agile, data-led and lean business model.

P&C insurance market shares,
United Kingdom

Chart: P&C insurance market shares, United Kingdom


Live customer policies, mn

Chart: Live customer policies, Hastings

Stable and growing earnings

The P&C insurance business is defensive by nature and operating in the stable and highly consolidated Nordic markets provide a solid base for resilient and predictable earnings.

Sampo has an exceptional track record of delivering strong results and a clear focus on underwriting profitability is the cornerstone of our P&C strategy. The group aims to capture growth in selective areas whenever it can be achieved without compromising on profitability.

Sampo targets a mid-single digit percentage underwriting profit growth annually on average while maintaining below 86 per cent combined ratio.

Group underwriting profit, EURm
Sampo Group

Chart: Sampo Group's underwriting profit

Note: If P&C figures for 2014-2017, Sampo Group figures for 2018-2023

Group combined ratio, %
Sampo Group

Chart: Sampo Group's combined ratio

Note: If P&C figures for 2014-2017, Sampo Group figures for 2018-2023

Strong balance sheet

Sampo operates with a strong but efficient balance sheet. Following the exit from Nordea, Sampo has excess capital that is committed to be returned to shareholders.

Sampo targets a Solvency II ratio of 170-190 per cent and a financial leverage below 30 per cent.

Group Solvency II ratio
Sampo Group

Chart: Sampo Group's solvency II ratio

Attractive capital returns

Sampo aims to a stable and sustainable regular dividend that grows in line with Group’s earnings over time. According to Sampo’s dividend policy, total annual dividends paid will be at least 70 per cent of Group’s operational result. The annual dividend can be completed with additional returns of excess capital via dividends and/or share buybacks.

Total capital returns per share

Chart: Total capital returns per share

2021 buybacks: EUR 750 million (4 October 2021 - 25 March 2022)
2022 buybacks: EUR 228 million (31 March 2022 - 17 May 2022) & EUR 1,000 million (10 June 2022 - 8 February 2023)
2023 buybacks: EUR 400 million (1 Apr 2023 - 1 Aug 2023)