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Sampo as an Investment

Sampo is the largest P&C insurer in the Nordic region, offering services across all countries, customer segments and products. The Group also offers P&C insurance in digital channels in the UK and in the Baltics, and has presence in the Finnish life insurance market.

Sampo has been listed on the Helsinki stock exchange since 1988 and is nowadays one of the most valuable companies on Nasdaq Helsinki. Sampo is also dual listed on Nasdaq Stockholm through Swedish Depositary Receipts (SDRs).

Why invest in Sampo?

Market Leader in the Nordic P&C

Sampo is the only pan-Nordic P&C insurer with a leading position in all customer segments through its strong and well-known brands If and Topdanmark. In total, we have around 4 million customers in the Nordics, with focus on private individuals and SMEs.

Being the largest and most diversified operator enables superior scale and cost efficiency, ultimately supporting enhanced risk management and low earnings volatility.

Sampo Group's Nordic P&C Operations

  Sweden Denmark Norway Finland Total Nordics
Market position #2 #2 #2 #3 #1
Gross written premiums, EURbn 1.8 1.9 1.6 1.0 6.4


Unique Operational Capabilities

Sampo is the only Nordic P&C insurance operator to have a pan-Nordic operating platform, which has enabled it to build a leading digital offering across the region. Within motor insurance, Sampo is a clear market leader in the Nordics with best-in-class partnership network with OEMs and car dealerships. Our digital capabilities and wide partner network not only enable better customer experience but also create scale benefits and attractive growth opportunities in selected areas.

If P&C's Distribution Mix

If P&C's distribution mix.svgIf P&C New Digital Sales in Business Area Private, EURm


UK Growth Potential

In addition to the stable and consolidated Nordic P&C market, Sampo operates in the digital UK motor and home insurance markets. Hastings, our UK P&C subsidiary, is ideally positioned to compete in these markets due to its agile, data-led and lean business model.

UK P&C Insurance Market Shares

UK P&C insurance market shares.svg

Hastings Live Customer Policies, mn


Stable and Growing Earnings

The P&C insurance business is defensive by nature and operating in the stable and highly consolidated Nordic markets provide a solid base for resilient and predictable earnings.

Sampo has an exceptional track record of delivering strong results and a clear focus on underwriting profitability is the cornerstone of our P&C strategy. The group aims to capture growth in selective areas whenever it can be achieved without compromising on profitability.

Sampo targets a mid-single digit percentage underwriting profit growth annually on average while maintaining below 86 per cent combined ratio.

Group Underwriting Profit, EURm


Note: If P&C figures for 2012-2017, Sampo Group figures for 2018-2021


Group Combined Ratio, %


Note: If P&C figures for 2012-2017, Sampo Group figures for 2018-2021

Strong Balance Sheet

Sampo operates with a strong but efficient balance sheet. Following the exit from Nordea, Sampo has excess capital that is committed to be returned to shareholders.

Sampo targets a Solvency II ratio of 170-190 per cent and a financial leverage below 30 per cent.

Group Solvency II Ratio


Attractive Capital Returns

Sampo aims to pay a high and reliable dividend, driven by a cash generative business model based on strong and stable underwriting results. The Group’s policy is to pay at least 70 per cent of Group's net profit for the year (excluding extraordinary items) as an annual dividend. The annual dividend can be completed with additional returns of excess capital via dividends and/or share buybacks.

Total Capital Returns Per Share

Total capital returns per share.svg

Note: Regular dividend refers to "insurance dividend", a term launched at 2021 CMD to illustrate the share of dividend based on the Group's insurance operations


More information

Sampo Fact Sheet
Financial Targets
Latest Outlook
Investment Calculator
IR Blog
Analysts with Ratings
Recommendation Overview
Consensus Estimates

Updated 2 Jan 2023